With men’s and women’s fashion apparel brands like Reef, Quiksilver, O’Neal and Rip Curl, you can get a whole new outfit, from sandals to sunglasses and totes. The general store is also stocked with cold beverages for all ages, snack foods, souvenirs, and things to keep the kids entertained. Need ice? We have it! We even have coolers in case you forgot your ice chest. Located next to the beach beneath the Turtle Grille.